Having launched GiveCrypto.org earlier this year to make direct cryptocurrency transfers to people living in poverty, Brian Armstrong — CEO of US crypto exchange giant Coinbase — has now promised to give a huge chunk of his fortune away to charitable causes.

“This year, I started my first philanthropic effort, GiveCrypto.org, which makes direct cash transfers to people living in poverty. I’m excited about the potential for this organization to help people, but I’m still early on my journey of discovering how to have the most impact via philanthropy.”

Per a report on CNBC, Armstrong signed the Giving Pledge, becoming the first cryptocurrency entrepreneur to pledge to donate the majority of his wealth for the greater good.

The Giving Pledge is a campaign started in 2010 by billionaires Bill Gates and Warren Buffett, which seeks to encourage the world’s wealthiest to use their fortune to help make the world a better place. According to a Wealth-X report published on Business Insider, the total value of pledges made to the charity could be worth as much as $600 billion by 2022.

He joins other billionaires including Tesla’s Elon Musk, businessman Michael Bloomberg, and Facebook creator Mark Zuckerberg, all of whom have dedicated the majority of their wealth to giving back. Zuckerberg, who joined the pledge when it was launched, promised to give away 99% of his Facebook shares during his lifetime.

Armstrong runs Coinbase, one of the largest cryptocurrency exchange whose valuation was recently placed at $8 billion after the completion of its last investment round. According to Forbes, Armstrong is worth $1.3 billion as a co-founder. The recent downturn in the market, which saw trading volumes drop on most trading platforms, will see Armstrong’s net worth dip, but he still can’t be far off the $900 million to the $1 billion range.

“Once a certain level of wealth is reached, there is little additional utility from spending more on yourself. One’s ambition begins to move outwards. I’ve always admired founders and leaders whose ambition to improve the world supersedes any goal related to personal wealth,” Armstrong explained on the Giving Pledge website.

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Coinbase wants to incentivize the public to learn more about cryptocurrencies – by paying them with crypto.

The exchange announced Wednesday that it was launching Coinbase Earn, a new system where Coinbase users can earn 0x tokens by completing various educational tasks, including watching videos and taking quizzes. The platform is invite-only at launch, though anyone can sign up to a waiting list.

The educational content is freely accessible, regardless of whether a user is part of the Earn platform or not, according to a press release.

Coinbase launched Earn after surveying both customers and non-customers, and finding that “one of the biggest barriers for people to explore a new digital asset is the lack of knowledge about that asset.”

“Many of the people we spoke to expressed a strong desire to begin learning about new and different crypto assets beyond bitcoin, but didn’t know where to begin,” the release continued.

The exchange is positioning Earn as an alternative to mining or purchasing cryptocurrencies for users interested in acquiring tokens.

The release explained:

“Mining cryptocurrency typically means high setup costs and technical knowledge, while buying cryptocurrency requires disposable income to exchange for cryptocurrencies, which limits access.”

All users need to acquire tokens through the Earn program is a smartphone or laptop.

While the platform only allows users to earn 0x at launch, Coinbase said it intends to add more content and support for other cryptocurrencies in the future.

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The traditional 12 days of Christmas is continuing crypto-style with Coinbase using the song to promote its worldwide services, focusing Day 6 on supporting refugees.

In tune with the season of goodwill, the global exchange giant has promised to make an announcement that will profit someone each day leading up the big day itself. The latest gift has gone to Kurdistan and Beirut through GiveCrypto.org, a nonprofit organization that distributes cryptocurrency to people living in poverty.

GiveCrypto has sent USD 10,000 to support 15 Yazidi families and 5 Syrian families living in Kurdistan and Beirut to follow up on its last gift which went to the wallets of over 100 families living in the Venezuelan border town of Santa Elana de Uairen, located in Bolívar state near the border with Brazil and Guyana.

The plight of Yazidi families made world news in 2014 when 1,200 refugees fled Syria leaving less able families stranded in the Sinjar mountains without food or water, relying only on air drops from the Red Cross and NGOs.

Similar to the Venezuelan project, this latest of its humanitarian gifts will enable the 20 families to be able to buy essentials through receiving the funds in local fiat currency. A Coinbase announcement on its latest humanitarian offering stated:

“With Coinbase’s support, GiveCrypto.org is poised to support even more refugee families in Greece, where crypto transfers can do even more to support those rocked by unstable financial institutions and lack of access.”

This only the second humanitarian gift so far; other gifts have included Coinbase announcing that users could buy gift cards so that family and friends could get Uber, Adidas and Nike surprises through its U-gift program.

On the weekend, Coinbase made one of its more materialist gifts, which allowed its US customers to withdraw their Coinbase balances to Paypal giving them access to a fast payments platform. Some more critical observers would like to see such gifts follow the form of the Venezuelan and refugee payments maintaining a strictly humanitarian focus, putting money where it is really needed.

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Going with the holiday tradition, major exchange Coinbase is running “12 Days of Coinbase” from today until December 21, revealing a new announcement each day.

Naturally, given that we are in the season of giving, the first announcement allows users to use cryptocurrency to purchase e-gift cards for their friends and family, and the offers encompasses Uber, Nike and more.

This is made possible through a program with WeGift, a crypto gifting service that offers purchasing possibilities with GAP, Domino’s, Adidas, Uber and Nike, among many others. Crypto-purchased gift cards feature no additional fees and a cash bonus of upto 10%.

To use these offers, users will have to link their Coinbase wallets with WeGift’s platform, whereupon they can immediately purchase gift cards with their available funds.

Coinbase’s decision to allow gift card purchases with crypto points to the idea that they are trying to expand the usability of crypto which, even now, remains quite limited.

It will be interesting to see the increase in transaction volume as a result of this announcement, and whether the cash bonus and lack of withdrawal fees will incentivize users to purchase gift cards this festive season with cryptocurrency.

New Tokens to Be Listed?

With all of the hype surrounding Coinbase’s listings, and the intense discussion surrounding which tokens will be next to be blessed with Coinbase’s user base, the possibility that new tokens might be announced is a very likely one.

Coinbase has revealed quite a bit in that regard, releasing a few blog posts that gave the market an idea of the tokens that are under examination.

One of these blog posts resulted in much anticipation within the community, as it showed 31 tokens that were under consideration, including Cardano (ADA), Civic (CVC), Dai (DAI), EOS (EOS), Golem Network Token (GNT), NEO (NEO) OmiseGO (OMG) and Stellar (XLM).

Out of these 31 tokens, Civic, Loom Network and Decentraland have already been added to Coinbase Pro, the gateway to regular Coinbase users.

This follows the previous addition of three popular tokens, Basic Attention Token (BAT), Zcash (ZEC) and 0x (ZRX),  to the exchange.

Ripple (XRP) holders are also experiencing a fervor as the belief that Coinbase will soon support the cross-border payments token is increasing.

Users should temper their expectations with some realism, however; Coinbase has made it clear that tokens will added on a case-by-case basis, according to jurisdictional regulation.

Regardless, Coinbase is in a prime position to expand its market and grow its business. With $300 million in funding now at their disposal, the odds are in their favor.

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